Bekula is a new, unique brand by Australian Select Timbers and is one of the first birch timber flooring products in Australia. We were asked to create branding that stood out among the many other flooring products available such as oak, bamboo and Australian hardwoods.
As the client requested a brand that represented the elegance of their new product, we used elegant letter forms, along with a unique colour scheme not yet used within the market. The result was a clean and sophisticated brand that continues resonate with consumers.
